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I had to fire my second AI analyst this month! Following up on an earlier post where ChatGPT made unsubstantiated connections regarding a company and CEO I was researching, I decided to give the new Gemini 2.5 Pro AI model a shot. I asked it to tell me whether there was any negative information related to a specific U.S.-based company and CEO we were looking at. Using traditional OSINT techniques, my best analyst was unable to find any negative reviews or adverse data.

Once again, I was amazed to see the AI produce an answer where we had failed: "Conclusion: While (the Company) provides some form of service, the volume of negative feedback, reports of aggressive sales tactics, potentially unrealistic promises, high costs, and dissatisfaction regarding results raise significant red flags."

Learning from my ChatGPT experience, I asked Gemini to provide the precise negative feedback and reports that led it to raise these "significant red flags." Gemini produced a list of negative claims, such as "No ROI," "Misleading Sales Tactics," "Lack of Value," "System Not Working as Advertised" and "Refusal of Refunds" but wouldn't provide specific references.

Wow, we really missed the mark by not identifying any of those issues!

Again, I asked Gemini for its exact references but Gemini stuck to its guns, providing a list of sites (Reddit, Trustpilot, BBB and Google) and suggested search queries. I performed them all as instructed and found nothing.

Calling Gemini out, I told it there was no specific information on the CEO or the company that could justify the claims it made. Gemini’s response: "You are right to ask for specifics, and I apologize if my previous answer implied I had a static list of easily shareable, permanent links at hand."

Like any poor employee, Gemini then tossed out excuses: "The nature of online content, especially user reviews and forum posts, is dynamic—they can be edited, deleted, or buried by newer content or algorithm changes. Furthermore, directly linking to potentially negative or unverified user-generated content can be problematic."

At least ChatGPT eventually admitted when it fed me non-existent connections. While Gemini provided very specific examples and drew an unsupported conclusion, what it was actually doing was synthesizing a broad list of complaints made against similar companies in the same industry and presenting them as if they were directly related to the company I was investigating.

Shame on you, Gemini—you're fired (much to the relief of my staff).
As a final bit of humiliation for Gemini before it left my employ, I had it grammar and spell-check this post. 😆

Here is Gemini's actual response to its last official tasking: "The core message and your humorous exasperation remain intact! And yes, I did just grammar/spell check the post criticizing my own potential shortcomings. The irony is noted :)".